July 4, 2024

Identity Magazine Issue: From Bland to Grand – Living room styling secrets from Sneha Divias

Identity Magazine Jul/Aug 2024 issue. Click here to go directly to the article.

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July 1, 2024

Creating Timeless Living Spaces with Sneha Divias | Purity Jumeirah Villa

Sneha Divias, award-winning designer and Founder of eponymous Interior Architecture & Design practice, believes that living rooms need a fine balance of functionality, aesthetics and personal style. In a recent collaboration with Purity, Sneha’s handpicked pieces and her personal style came together to create a living room corner at the Jumeirah Villa.

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May 22, 2024

Amphora’s Matinal Society – Hosted by Purity

Matinal Society, presented by Amphora and hosted by Purity at the Purity Jumeirah showroom, is a signature gathering dedicated to architects and interior designers. This event offers a platform to discuss a wide range of topics, from industry trends to everyday challenges.

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February 28, 2024

Karman Event at PURITY Jumeirah Showroom

In an intimate gathering held in PURITY’s Jumeirah villa, we introduced the BEAUTIFUL MESS by Marcantonio. “BEAUTIFUL MESS – All the canonical elements are here – a supporting structure, arms, lamps, and a cable – but Marcantonio’s irreverent borderline approach, somewhere between art and design, has brought to life a new, deconstructed silhouette, created by […]

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PURITY - Nizam A. Baki, announces its strategic partnership with Performadesign-450x375

January 26, 2024

PURITY announces its strategic partnership with Performadesign

PURITY, a renowned local brand synonymous with delivering premium and internationally acclaimed luxury brands for over 15 years, is thrilled to unveil its strategic alliance with PerformaDesign, an esteemed Italian brand specializing in bathroom accessories. Mr. Nizam A Baki introduces this collaboration as part of PURITY’s ongoing commitment to redefine luxury living experiences. PerformaDesign, with […]

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November 11, 2023

PURITY x Jwana Hamdan – “The Courtyard” at Downtown Design 2023

A project that celebrates architectural heritage integrated into contemporary design, offering a timeless and unique atmosphere. The courtyard is a traditional element in Arabic and Mediterranean houses, embodying the essence of dwelling.

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Alexandra D'Ursel-White Linen Interiors-Guest chat with Purity

July 6, 2023

Guest Chat – Alexandra d’Ursel | White Linen Interiors

We are pleased to introduce our guest, Alexandra d’Ursel, the visionary founder of White Linen Interiors, a boutique interior practice in Dubai renowned for its expertise in luxury residential design. The White Linen design palette is a reflection of European roots and…

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Purity x Gaggenau dinner_Jumeirah Showroom-

June 15, 2023

PURITY x Gaggenau – Private dinner

PURITY was pleased to host an exceptional private dinner on 15 June 2023 in collaboration with Gaggenau and Roberto’s at our Villa on Jumeirah Rd in Dubai.

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PURITY Guest Chat with Maryam Karji & Raha Milani from archiSENSE Studio

March 15, 2023

Guest Chat – Maryam Karji & Raha Milani | archiSENSE Studio

We are delighted to welcome our guests Maryam Karji & Raha Milani, the founders of archiSENSE Studio. archiSENSE Studio is a leading architectural firm that has gained an exceptional reputation for designing innovative and sustainable spaces.

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January 27, 2023

Expormim – Design Award 2023 for Talo collection

Talo collection, designed by Altherr Désile Park, has won the prestigious award given by the British magazine Wallpaper* in the Best Outdoor Lounge category. Entirely made of highly-resistant, sustainable material…

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January 19, 2023

Guest Chat – Nikita Kovalkin

With great pleasure, we welcome our guest chat Mr. Nikita Kovalkin, Senior Designer from Innovate Living. Interior designer with a significant track record of luxury residential projects in the GCC. Leading the way with style, sophistication, creativity, passion, and adventure.

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January 18, 2023


The board has awarded Fantini in the “Excellent Communication Design-Web” category for its project of the new company web-site designed by Thinking About, the figurative effect of its communication and user friendly browsing. Click here to go directly to the news.

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November 23, 2022

PURITY x IDENTITY for the Design Awards 2022

The eighth annual Identity Design Awards were held on 17 November 2022, at the Address Montgomerie in Dubai, honoring projects from the Middle East across 13 categories. PURITY presented the award for Public Space which was won by Studio D04. For more info >>

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November 14, 2022

PURITY x Jwana Hamdan at Downtown Design 2022

Outdoor lounges to inspire conversations. Making its debut at the Downtown Design  2022.
The Jwana Hamdan | Design Outdoor Furniture brand was born from the desire to strengthen the social dynamics of human relationships, creating environments that can amplify individual expressions, feelings, and collective experienc…

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October 26, 2022

Guest Chat – Monica Arango

We are pleased to welcome our guest, Monica Arango, founder of Dubai-based inter-disciplinary studio C’est Ici.  Since 2017, C’est Ici has carved a niche for itself with its unique design philosophy that embraces imperfect beauty and the mixing of unexpected, opposing, offbeat elements to create “thoughtful designs that bring people together and transforms little moments into lasting memories.”

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Jwana Hamdan launches in the Middle East with PURITY

The Italian-Lebanese outdoor homeware brand has signed an exclusive partnership. The technical know-how of Italian manufacturing meets the cultural heritage of Middle Eastern design with Jwana Hamdan – an outdoor homeware brand founded by an Italian-Lebanese entrepreneur of the same name.
Click here to go directly to the article.

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September 27, 2022

Guest Chat – Jwana Hamdan

Featured in this issue is Jwana Hamdan, the founder of the Italian outdoor furniture brand with the same name. JH is the first outdoor design brand where Italian design know-how meets a cosmopolitan cultural heritage of Middle Eastern inspiration.

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Purity Guest Chat Urjowan Alsharif_1

July 7, 2022

Guest Chat – Urjowan Alsharif

In this issue of Guest Chat, we welcome Urjowan Alsharif. Studio Urjowan Interiors, of which the Saudi designer is the founder and creative director, focuses on residential, commercial, and retail projects throughout the GCC.   1. At what point did you decide to pursue a career in interior architecture? My grandmother owned one of the […]

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May 25, 2022

How Paola Lenti Combined Simplicity And Style To Mastermind A Global Design Brand : AD MIDDLE EAST

Coinciding with the launch of Purity’s brand-new boutique and creative studio in Dubai, where some …
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May 13, 2022

A New Furniture Showroom In Dubai Sets The Scene For Luxe Living : AD MIDDLE EAST

A New Furniture Showroom In Dubai Sets The Scene For Luxe Living. With a new studio, Purity, the regional home for global contemporary design brands, offers a springboard for inspiration and imagination.
Click here to go directly to the article.

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Lamasat Magazine Issue: Purity & Boffi | DePadova Showroom Opening

Lamasat Decor Issue 101.

Click here to go directly to the article.

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May 9, 2022


We talk about all things design with Purity Managing Partner, Nizam Abdul Baki.
Click here to go directly to the article.

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April 29, 2022

Design Middle East – News, Supplier Focus

Design Middle East – News, Supplier Focus.
Purity opens a new showroom in Dubai, featuring dedicated space for Boffi|DePadova collections.
Click here to go directly to the article.

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April 14, 2022


The guest talk series for this month features Bani Singh, Co-Founder of Grounded Design, an interior architectural firm that specializes in turnkey projects. With a Scandinavian style and an international touch, Bani believes good design engages the mind and soul.

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April 13, 2022

PURITY Furniture Showroom and Boffi|DePadova Studio Official Launch

PURITY Furniture Showroom and Boffi|DePadova Studio Official Launch March 2022. Our spaces

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March 15, 2022


We are pleased to welcome our featured guests this month, none other than Stephanie Blocher and Anthea Cruickshank, founders of SA Consultants. With an enviable reputation across the Middle East, SA

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March 10, 2022


Nizam Baki, founder and managing director of Purity General Trading, shares with Commercial Interior Design what differentiates them from other brands in the market. Click here to go directly to the article.

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February 16, 2022


Our featured guest this month is none other than the influential Carla Conte, Creative Director and Founder of the multidisciplinary and Award Winning studio Brand Creative.

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December 16, 2021


We are closing the year with a distinct guest, PURITY’s very own Managing Partner, Nizam A. Baki. With over 35 years of experience in the building industry, his main objective has always been to satisfy the growing market demand for Luxury and high-quality living solutions, with the launch of Purity back in 2004.

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November 4, 2021


Today we chat with the brilliant creators behind Etereo Design, Mirko Sala Tenna and Stefania Digregorio for the 11th issue of Pure News. With an astute understanding of architecture, a vibrant and artistically abundant Italian heritage, dotted with influences from

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October 4, 2021

Guest Chat – Dr. Mario Rossi

Mario – Italian but born in USA – yes it is complicated – is by his own description a “gentleman from the South” of Italy. AmbientStudio was founded in Italy in 1991 and has been the multidisciplinary professional firm of Mario in Europe, USA and UAE. The company is

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August 5, 2021

Guest Chat – Shahad Al Azzaz

Azaz Architects is a multiple international award winning boutique architecture and design services firm based in Riyadh, Saudi Arabia. Established in 2017, the company has received international recognition for its practice. Through a strong commitment to providing

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June 28, 2021

Guest Chat – Jonathan Ashmore

We are honored to chat with Jonathan Ashmore, Founder and Principal Architect of award-winning RIBA Chartered Practice ANARCHITECT, based in Dubai and London. A practicing architect and active design critic, Ashmore is a post-graduate of the

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June 4, 2021

Renovated D3 Showroom

We welcome you to our recently renovated bathrooms and surfaces show space in d3. Building 8. Suite 102. Renovated in June 2021.

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June 2, 2021

Guest Chat – Aljoud Lootah

We are honored to chat with this Emirati gem, Aljoud Lootah is an Emirati designer who has gained international acclaim, particularly after the establishment of her studio in 2014. Since its foundation, the studio has preserved its unique approach by focusing on the idea of contrasts in form

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May 11, 2021

Guest Chat – Kristina Zanic

With over 20 years of experience in design, and offering some of the most dazzling projects from Asia to the Middle East, we are extremely delighted to chat with the one and only Kristina Zanic

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May 10, 2021

Guest Chat – Dori Hitti

Lebanese interior decorator and architect/designer, Dori Hitti first pursued his interest in the arts in Florence, Italy at the Accademia delle Belle Arti where he later specialized in ’91 Arredamento Progettazione di Interni (interior design) at the city’s Palazzo Spinelli School, it is our pleasure to have him join our 5th

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May 9, 2021

Guest Chat – Omar Abdelghafour

With over fifteen years of professional experience in the design industry from renowned practices, Omar Abdelghafour founded Award Winning multi-discipline Design and Architecture Practice L.S.Design (Light Space Design) in 2004. We are happy to have him as

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Guest Chat – Paul Bishop

Bishop Design, an award winning powerhouse since 2004 has been behind some of the most captivating projects in this part of the world. Proud to have Paul Bishop as our first guest.

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Guest Chat – Yousef Lootah

This month we are extremely proud to have Yousef Lootah chat with us. An exceptional designer from the UAE. Yousef Lootah Founded  Plus 971 Architects in 2005, a Dubai-based architectural firm that provides a packaged service that transitions a clients’ initial idea from conceptual design to construction and project

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PURITY opens its new furniture showroom in Jumeirah

  “In July 2020 , PURITY opens its new furniture showroom in Jumeirah. The villa with its lovely garden, showcases a collection of indoor and outdoor furniture from Paola Lenti, Expormim and Depadova

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June 14, 2020


  On the 7th of March, 2017, PURITY launched it’s new gallery at the Dubai Design District. It featured the first Boffi Studio in the MENA region and also included Depadova furniture for the first time in the Middle East. The gallery showcases new releases from Paola lenti, Fantini, Vaselli, Decor Walther and Omvivo.

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June 13, 2020


  Selected by Giulio Cappellini as one of few upcoming designers, he worked on an installation project for an Italian natural stone company: In 2016, he received EDIDA Young Japanese talent award by Elle Decor Japan. In 2017 he acted as a Juror for Singapore Design Award. He also acted as a member of a […]

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July 23, 2018



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July 15, 2018


  Great Energy @ Our first Lunch&Learn in 2018! Who is next?

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ENGAGING І Emotions & Creativity came alive for the Final Presentation Day @ AUD Design Center. So many good concepts. So many drawings. So many potential New products. Well Done AUD Team!

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  KNOWLEDGE through EXPERIENCE I Purity’s proud collaboration with AUD continues during summer, as we are happy to have had Jomana for the summer. Jomana completed her internship at Purity, and it was indeed a pleasure having her here on board.

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May 10, 2018

Purity subsidiaries reveal the most beautiful designs at Downtown Design 2018

الشركات التابعة لعلامة Purity تكشف عن أجمل التصاميم خلال معرض داون تاون ديزاين ٢٠١٨

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April 9, 2018


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  Exciting Moments @ Purity Gallery during the “Italian Design Night 2018”. Thank You All for sharing lovely emotions & make it Special!

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December 10, 2017


Full Day Special Training with Boffi Brand Ambassador…so many news coming up! See you soon @ Milano Design Week! 

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