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Dubai Design District (d3)
Building 8, Suite 103
P.O. Box 113876, Dubai, U.A.E.
T. +971 4 551 6773
E. info@purity.ae

Please note our d3 showroom will be closed for renovations.
Please call 04-8806355 or contact us at info@purity.ae for any enquiries.

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    Jumeirah Road, Villa 315
    Opposite Jumeirah Bay Island and Four Seasons Resort
    Dubai, UAE.
    Tel: +971 4 880 6355
    E. info@purity.ae

    Ramadan timings:

    Sun. to Thurs 9am - 2:30pm and 7pm - 11pm. (Closed on Fridays) Saturdays 7pm - 11pm.


    Dubai Design District (d3)
    Building 8, Suite 103
    P.O. Box 113876, Dubai, UAE
    T. +971 4 551 6773 – E. info@purity.ae

    Sunday – Thursday 8:30am-6:00pm



    Jumeirah 2nd, Jumeirah Road, Villa 315,317
    Opposite Four Seasons Resort, Dubai, UAE
    Tel: +971 4 880 6355 – E. info@purity.ae

    Saturday – Thursday 10:30am-8:00pm


    Kitchens & Wardrobes

    In the world of contemporary interiors, Boffi’s name is synonymous with innovation and excellence in
    kitchens and bathrooms. In 2010 the company turned its attention and innovative approach on the wardrobe sector as well.

    Shelving, Doors & Partitions

    ADL is a Made in Italy brand designing complex systems to connect and partition interior spaces.

    MA/U Studio specializes in the creation of innovative furniture and shelving systems for the home, work and hospitality environment. The core design principles of MA/U Studio are simplicity, functionality and adaptability, combining a streamlined Scandinavian aesthetic with a deep appreciation for modernism.

    Indoor & Outdoor Furniture

    Expormim is a company with great tradition in the production of furniture.

    With more than 50 years of experience, the company has consolidated in the market thanks to the ongoing process of modernization.

    Expormim is present in more than 40 countries around the world.

    In 1950s, Fernando and Maddalena De Padova begin their furniture business activities in Milan. In April of 2015, the company was acquired by Boffi.
    The union of De Padova and Boffi will allow the companies to collaborate on an international joint distribution program, with their shared passion and Italian heritage, making the companies leaders in contemporary furniture design.

    Since 1994 Paola Lenti has followed a coherent and dynamic entrepreneurial strategy based on research and experimentation which has led the Company to establish itself as an international reference in the world of design.

    Turning the pages of a Paola Lenti catalogue is like discovering balanced and essential new design landscapes where opposites become complementary: past and present, interior and exterior, tradition and technology. In this approach one can find a serene coexistence of seemingly diverse influences: where metal and wood structures are designed to be durable; where modern and comfortable interiors seating live side by side with the newest solutions for exteriors; where elegant hand-crocheted floral rugs are created with high-tech yarns.

    Bathrooms & Surfaces

    Eco Glass 100% Recycled, 100% Made in Italy. mosaicomicro is a brand-product, in fact, named by the quality of the product: mosaico and micro. Precious for its size and for the material of which it is composed glass. The glass powder, obtained from old discarded TV and PC monitors, is modelled to obtain “micro” mosaic

    Wawirka was created in the fall of 2000 by Julie Wawirka. Five years later, with eleven vessels and a line of accessories for the bath the Warwirka line can be found in over 50 bath and kitchen showrooms across the U.S and Canada.

    Aboutwater is a partnership between two leading companies: Boffi and Fantini.

    The partnership is based on the concept of creating a new collection of taps with a modern and elegant design, conceptually excellent with flawless production.

    Knief & Co. is situated in Bremen / Germany founded in 1979, over 20 year experience in specialized acrylic as well as 10 years in solid surface production.

    Using only best raw materials, with our accumulated know-how and outstanding quality we are recognized as the market leader for acrylic freestanding bathtubs and solid surface architecture.

    In the world of contemporary interiors, Boffi’s name is synonymous with innovation and excellence in
    kitchens and bathrooms. In 2010 the company turned its attention and innovative approach on the wardrobe sector as well.

    FLAVIKER, born in the early 60s, anticipated market trends by pioneering porcelain stoneware in the Emilia ceramic tile district of northern Italy. Today innovation – together with design and a marked awareness of eco-sustainable practices – are the qualities that distinguish FLAVIKER as a benchmark for porcelain stoneware Made in Italy.

    What emerges from Esedra product is the craftsman trait that distinguishes each product and gives prestige and uniqueness: attention to detail, careful selection of materials and elegance in the expression of the final concept. The handmade footprint is for Esedra element of distinction and professionalism guarantee.

    Nero Sicilia is lava rock/stone extracted from the slopes of Etna. The heat of a special oven designed ad hoc transforms its surface, turning it into a new natural substance improved in its technical features making it exclusive and at the same time able to meet everyday modern requirements.

    Decor Walther was established in 1973 by Harald Walther. Today it is one of the leading suppliers of high-quality bathroom design products in Germany, with more than 2,000 customers worldwide.

    Omvivo was founded in 1991 by designer Joseph Licciardi.

    With a fascination for glass, Licciardi became a pioneer in Australia for producing formed glass in commercial sizes.


    The Vaselli brand is present in most of the international markets while remaining closely tied to its territory of Rapolano Terme, the production district of the province of Siena, Tuscany.

    This area is famous for the presence of limestone waters that, over time, has led to an immense stone heritage.

    LITHEA “sensitive forms of stone” is a brand of interior design made in Italy wasfounded in 2008 by Patrizia Furnari, in collaboration with MGM FURNARI historic Italian company with half a century of experience in the processing of stone materials.

    Ritmonio has operated since 1947, specializing in the valves sector for heating and air conditioning components, production of brass parts, copper and brazing

    In 1999 the Bath-Kitchen Division was born to dedicate his production of taps and design for broom and kitchen areas.

    Fantini is a typical example of an Italian design factory, a family business established in 1947 by brothers Giovanni and Ersilio
    Fantini, a place with immense creative intensity that manages to combine great hand-crafting skill with industrial technology and processes.