Villa 88: Italian design brand Minotticucine has opened its first luxury kitchen showroom in Dubai

Minotticucine by Asso Group has officially expanded its global footprint with the opening of its first Dubai showroom last month. Now part of Purity’s portfolio of luxury kitchen and home brands, the space is housed within an elegant villa showroom in Jumeirah 2, offering visitors an immersive introduction to the brand’s philosophy of refined Italian minimalism.

The new Dubai outlet captures Minotticucine’s signature concept of visual silence, a design language defined by pure materials, sculptural forms, and stunning craftsmanship. Represented in the UAE by Purity, a leader in luxury home solutions for over two decades, the showroom serves as a destination for architects, designers, developers, and private clients looking for quiet luxury.

Showcased within the space are three of the brand’s most iconic models: Terra, Maya, and Inca.
Terra, designed by Claudio Silvestrin, embodies elemental strength through its monolithic form and seamless 45° joints. The Dubai showroom features the striking Terra Luce island in luminous Onyx, where stone and light converge in perfect harmony.

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