Purity opens a new showroom in Dubai, featuring dedicated space for Boffi|DePadova collections

Purity Trading, a leading name in luxury homeware with a focus on design-conscious living, has launched its second location on Dubai’s prestigious Jumeirah Road, housing a range of premium, designer living solutions and an exclusive space dedicated for their prestigious Boffi|DePadova collections.

The eclectic studio offers a myriad of design solutions that complement the long-time collaboration between Purity and Boffi|DePadova and promises a space dedicated to lovers of creativity blended with functionality, tactile details, and visual combinations. Known for connecting the world with its architectural Boffi systems and innovative ADL partitioning systems, the studio will feature iconic furnishing elements of De Padova and the minimalism of MA/U Studio.

“We are thrilled to strengthen our collaboration with Purity once again,” said Roberto Gavazzi, CEO of Boffi|DePadova. “We share the same point of view on the offer of exclusive bespoke and high-end proposals. Presenting the new solutions and company’s strategy in this stunning new ambiance, after these two challenging years, means that we are ready to start again stronger than ever to consolidate the business in the EMEA region. Purity is, in fact, able to enhance our presence and design in the most impactful way.”

Nizam Abdul Baki, the managing partner of Purity Trading, said: “Dubai has always been a place where taste and trends evolve. Despite the pandemic, we have witnessed a growing luxury market and are expanding our presence to maintain our client’s expectations of quality service, as we have been doing for 18 years. Our new showroom in Jumeirah, which includes a dedicated space for our Boffi|DePadova collections is a step closer towards our vision of creating a unique luxury experience for the modern home in the region.”

From its headquarters in Dubai, Purity caters to an exclusive market. Its customers view design and fashion as an integral part of their everyday lives. With a regional team of professionals attending to all their requirements, Purity manages projects across GCC countries and beyond. In addition, a professional team provides practical guidance at every step from product selection to design.