Purity announces the addition of minotticucine by Asso Group to its esteemed portfolio. Renowned for its artistic-minimalist essence, minotticucine is redefining the high-end kitchen landscape in the region, bringing unparalleled sophistication and Italian excellence to homes across the Middle East.

Minotticucine, founded in 1949 by Adriano Minotti in Italy, has evolved into a global icon of minimalist luxury today. The brand’s innovative approach blends natural materials with ground-breaking technology, creating kitchens that transcend functionality to become sculptural masterpieces. From the iconic Terra kitchen in cast bronze to the innovative Terra Luce in Cristallo Vitrum Wow stone, each design embodies a harmonious interplay of innovation, elegance, and artistry. Read more