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Purity brings you high-end wardrobe and shelving solutions that combine functionality with elegance. Our collection features bespoke designs, premium materials, and innovative storage solutions for refined interiors.
For more than two decades, Purity has helped shape the language of high-end interiors in the UAE By Aneesha Rai|July 20, 2026 Representing Paola Lenti, Minotticucine, Fantini, Lithea, Expormim, ADL, Vaselli and Nero Sicilia, among others, Purity’s portfolio today brings together 20 leading design brands across furniture, kitchens, architectural systems, bathrooms and surfaces. The […]
The Chromatic Alphabet by Paola Lenti During Milan Design Week, the brand launched a method that reveals the entire brand universe Research and experimentation has guided the work of Paola Lenti for more than 30 years. This year at Milan Design Week, the brand unveiled ‘The Chromatic Alphabet’ — a method that reveals, […]
An exploration of architectural kitchens defined by substance, restraint and visual intelligence If you ask minotticucine, the kitchen is not furniture. It is architecture. Every project begins not with decoration, but with material, considered as structure, memory and presence. This philosophy has defined the brand for decades and continues to guide its […]
Minotticucine by Asso Group has officially expanded its global footprint with the opening of its first Dubai showroom last month. Now part of Purity’s portfolio of luxury kitchen and home brands, the space is housed within an elegant villa showroom in Jumeirah 2, offering visitors an immersive introduction to the brand’s philosophy of refined […]
Minotticucine makes its Dubai debut as part of Purity’s exclusive luxury portfolio Presented within Purity’s Jumeirah 2 space, the brand offers guests a serene and sensory exploration of its iconic kitchens and design philosophy Minotticucine by Asso Group expands its global presence with the opening of its first showroom in Dubai. Now part […]
Minotticucine by Asso Group expands its global presence with the opening of its first showroom in Dubai. Now part of Purity’s exclusive portfolio of luxury kitchen and home brands, the collection is showcased within Purity’s showroom in Jumeirah 2, offering visitors a serene and immersive journey through the essence of Italian minimalism. Located in […]
Minotticucine Opens its First Luxury Kitchen Showroom in Dubai. The brand will showcase its novelties at the Purity showroom in Dubai. Minotticucine by Asso Group expands its global presence with the opening of its first showroom in Dubai. Now part of Purity’s exclusive portfolio of luxury kitchen and home brands, the collection is showcased within […]
Minotticucine partners with Purity to showcase sculptural kitchens in a flagship Jumeirah villa, redefining the heart of the home. The UAE’s luxury interiors market continues to surge as discerning homeowners and developers seek bespoke solutions that blend artistry with functionality. Kitchens, once purely utilitarian spaces, have evolved into design statements — and in […]
Minotticucine by Asso Group has officially opened its first luxury kitchen showroom in Dubai, marking a major milestone for the iconic Italian brand. Now showcased exclusively at the Purity showroom in Jumeirah 2, Minotticucine brings its world-renowned philosophy of visual silence—a restrained, sculptural approach to kitchen design—to the heart of the UAE. Located in an […]
On February 26, Paola Lenti, the renowned Italian brand celebrated for its premium indoor and outdoor furniture, proudly opened the doors to its first flagship store in Dubai. Nestled in a sophisticated villa along Jumeirah Beach Road, the new showroom spans 350 square meters on a single level, complete with a beautifully landscaped entry garden. […]
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